The Kindness Campaign (TKC) is on a mission to inspire a generation of kind leaders. Through classroom initiatives, interactive experiences and community involvement, TKC empowers individuals to recognize the transformative power of kindness.


    • The Kindness Campaign is on mission to inspire societal change through the power of kindness. TKC was founded in 2015 to give voice to a generation of young people who aspire to stop the harmful cycle of bullying.


    • All of our programs are centered around our core message of I AM ENOUGH – it is the heart and soul of TKC.


    • 1 in 4 children enters the school system having experienced some form of trauma by the age of 3. We engage youth starting in Prekindergarten to create positive patterns of social and emotional behavior.


    • All TKC materials are designed to connect experiences between teachers, students, and parents for a social-emotional immersion.


  • Our bilingual curriculum and interactive experiences inspire and empower youth to embrace their unique potential and give voice to all forms of kind and brave expression. By creating safe and open forums that inspire kindness, we stand ready to change the narrative and support the kind leaders of tomorrow.

A Mission to Change the Narrative

Bullying can take many forms – the effects can be life-changing and lasting. It’s time we stand together to change the narrative. TKC is dedicated to empowering the next generation of kind leaders.

Kindness CAN change the narrative, one story at a time.

About the Team

While the core operating team of The Kindness Campaign is listed below, our team spans nationally and internationally in the hearts of all dedicated to our mission of empowering the next generation of kind leaders.

Andra Liemandt | Founder

Andra Liemandt is a visionary and brings her energy to all her passions, particularly The Kindness Campaign. When her friend's 12-year-old daughter, a bullying victim, committed suicide, Liemandt discovered a shocking dearth of educational resources. Motivated to make a difference, she founded The Kindness Campaign, which now proactively addresses bullying via powerful curriculum, meaningful activations and events at schools and organizations, teaching the foundational message "I am enough." This message is also the focus of her band, The Mrs, an all-female alt rock band that has been featured by Good Morning America, BuzzFeed,, The Queen Latifah Show and by Billboard and People. Liemandt's knack for empowering audiences toward inner and outer kindness has positioned her as a coveted keynote speaker, a philanthropist and an influencer. At the heart of it all, she is a mother of two daughters and is continuously looking to spearhead social change that creates a kinder future for the next generation.

I had my own personal experiences with bullying growing up. Even as an adult I had to overcome some of the emotional scars that I had from childhood. However, nothing that I experienced could prepare me for how I felt as a mom. Helping my daughters navigate the complexity of bullying was overwhelming. The idea of Enoughie Buddy and using Kindness was my way to create a voice in what felt like a hopeless situation. I believe together we can change the future for our children.

Janet Torres | Executive Director

From an early age Janet has been captivated by social and political issues. Her earliest campaign was rallying her 1st grade classmates to allow girls to play on the all-boy soccer team. She went on to graduate from law school and began her career as a legislative attorney for the NYC Council, the NY Senate Minority Conference, and for the New York State Governor's Office. Janet has had the privilege to work for nonprofits such as the Wildlife Conservation Society, The New York Botanical Garden, and Lincoln Center Center for the Performing Arts focusing on community engagement and government affairs. She now brings over 15 years of public sector experience to her role as Executive Director to TKC.

Being an advocate for others who do not feel like they have a voice is what drives my work in the public sector. I have experienced first hand how a toxic environment can affect one's self worth. Bullying is a reality in life which we have the power to change. Providing tools to empower children and adults is essential so we can all speak a consistent language of kindness. TKC aims to make this world more compassionate.

Lori Hobbie | Chief Program Officer

Lori Hobbie began her career as an educator in East Africa, working with rural and urban schools in Congo and Tanzania. With over 20 years of experience teaching in public and private sectors, Lori has extensive experience in curriculum development, Diversity and Inclusion Initiatives, Social and Emotional Learning, Trauma-Informed Practices and mentoring educators. Her awareness of mindfulness in the classroom was built on a foundation of service to the others. Lori brings her passion for educating the whole child to The Kindness Campaign.

As an educator I have seen the erosion of self confidence caused by overt and subtle forms of bullying. I have also seen that kindness has the power to transcend unkindness. Investing in the potential to bring hope and create societal change through the mission of TKC is at the heart of my life's work.


Dan McKenna | Board Member

Dan McKenna has 18 years of experience in the field of education and currently serves as Head of School at St. Gabriel’s Catholic School. Before coming to St. Gabriel’s in 2013, Dan was principal at St. Francis Xavier School in Wilmette, IL. He is a graduate of Marquette University (BA) and Loyola University (M.Ed.). Passionate about helping children to develop not only their minds, but also their character, Dan joined the board of The Kindness Campaign in 2016 and has influenced TKC’s approach to curriculum and interactive experiences.

As an educator, I have seen the crushing impact cruelty and indifference can have on the development of a child's self-esteem. I have also seen transformative and contagious power of kindness. That is why I am so passionate and excited about TKC.

Jenny Mason | Board Member

Jenny Mason is the bass player in the Mrs, a band on a mission to encourage women to see themselves as enough. Jenny is a dedicated member of the community, serving on the board for The Center for Childhood Protection and as a member of the National Charity League. She believes that by showing children how to love themselves as they are will encourage their growth into the kind leaders of tomorrow. Jenny has been an instrumental board member for The Kindness Campaign since 2016.

I was bullied and left out quite a few times growing up - it made me feel empty and lonely. I made it my mission to always be friendly and inclusive in my interactions so no one would feel the way I felt.

Donna Tryba | Board Member

Donna Tryba currently serves as the Community Outreach Director for Ride Austin, Austin’s premier non-profit ridesharing service. Donna joined the Kindness Campaign as a board member in 2016 and has since played an integral role in development.

I have a close friend who suffered bullying in high school. Rather than feel ashamed of this experience, she allowed this struggle to make her stronger. She transformed this adversity into strength and ambition which helped her achieve professional success and personal happiness.

Andrew Mason | Board Member

Andrew Mason has been a financial advisor in the Austin area for the last 25 years; specializing in creating retirement income through covered call option strategies for private clients. He believes that being present for his family is instrumental in influencing their progress. Andrew has actively served for The Center for Childhood Protection and currently advises for The Kindness Campaign.

Being a father of three, I have witnessed how classmates can break each other down. I want to change the story for my own children and their generation.

Tracey Marshall | Board Member

Tracey has been active in community service and philanthropy for over 25 years. Passionate about children’s causes, she has drawn on her degrees in education and her varied professional experiences to serve in leadership roles with many non-profits. Currently, Tracey serves as Co-chair of the Board of the Rise School of Austin, as a member of the Board of The Kindness Campaign, and actively supports programs of the jkl Foundation. In her summer community, Tracey serves on the Advisory Board of Nantucket Community Sailing and the Capital Committee of Nantucket Cottage Hospital. Tracey most enjoys a hands-on, active role with the charities and nonprofits she chooses to support.

Bullying as a child can lead to bullying as an adult. My next door neighbor was a bully to me and I struggled with the emotional turmoil of that and how it affected my other relationships. This experience opened my eyes to the epidemic of bullying plaguing our nation.

Partners and Sponsors

Partners and Sponsors



Tracey Marshall

Erin Driscoll

First Crossroads


Jeff & Katie jaffe

How can you help?

BULLYING is a worldwide epidemic that needs to STOP!
Help by sponsoring a child or a school.

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