Founder + CEO
After suffering the loss of a dear family friend — a child, age 12 — to suicide, TKC Founder and CEO Andra Liemandt started a conversation with her own children about feelings and emotions. Their process inspired Andra to create a rudimentary “feelings journal.” Several printed copies and graphic design trials later, she took them to her daughter’s classroom. When the principal requested journals for the whole school — and soon, for four more campuses — a new nonprofit was born. The Kindness Campaign officially launched in 2015. Under Andra’s leadership, TKC’s reach grew from five schools to 82 in two years, and today, serves over 40,000 students.
Over the past two years, the organization has partnered with Erin Condren, Bumble, KIND Bars, Dell Inc., Nordstrom, and Lady Gaga’s Born This Way Foundation to bring TKC’s tools and on-site programming to children and adults nationwide.
After a career in large corporate account management and pharmaceutical sales at Dell Inc. and Abbott Laboratories, Andra pivoted to philanthropy and the nonprofit sector. Now a national speaker on kindness and bullying, Andra has given keynote addresses for AT&T and IBM conferences, Paul Mitchell Schools nationwide, and the National Charity League. She is a recipient of Austin Woman’s Way Business Award for Social Impact (2018), and was a finalist for the Phyllis Richards Austin Icon for Children Award (2018). An active philanthropist, Andra currently serves on the Girl Scouts of Central Texas 2019 Women of Distinction Committee, and is on the advisory board of Baylor Scott & White Health. In 2015, Andra was named Cover Woman for Austin Woman Magazine’s September Edition, and in 2018, she joined the board of the GRAMMY Museum.
Andra is also the founder and drummer for The Mrs, a pop-rock band that has appeared on “Good Morning America,” “The Queen Latifah Show,” Buzzfeed, People Magazine, and Billboard. Their first music video, released in 2014 and featuring their signature “Magic Mirror,” currently has 5.4 million views on YouTube. Since then, The Mrs has shared the stage with Maroon 5 and Jon Bon Jovi, and has enjoyed musical collaborations with Paul Oakenfold and more.