The Kindness Campaign and Amy’s Ice Creams Unveil the Kind Mural

TKC Kind Mural

AUSTIN, TX – The Kindness Campaign (TKC) and Amy’s Ice Creams have announced the completion of the Kind Mural, a large-scale art piece that wraps a full building. Located at Amy’s Ice Creams- South Congress (1301 S.Congress Ave., Austin, TX 78704), the Kind Mural is an innovative response to two pressing issues:

  1. How nonprofits raise funds during a pandemic, and
  2. How Title 1 schools access urgently-needed mental and emotional health resources in a post-Covid world.

The artwork itself incorporates the words of TKC students and TKC supporters, all answering the question: “what does kindness mean to you?” The result is a vibrant, word-filled set of walls painted by Austin mural artists Phoebe Joynt and Niz. Kind Mural photos are available here. (Photo credit: Ben Porter Photography)

When Covid slowly shut down American life beginning March 2020, nonprofits everywhere canceled galas, live fundraising drives, charity walks and more – and TKC was no exception. The Kind Mural was a direct response to those events, and became a fundraising vehicle for the organization to continue its mission. Early on in the process, TKC decided its main beneficiaries would be Title 1 schools, whose communities have been disproportionately affected by the tragedy of Covid-19.

“We put together entirely digital Learning Packages that we could gift these schools,” says TKC founder and CEO, Andra Liemandt. “These packages include a comprehensive suite of grade-specific, bilingual curriculum, with social emotional learning materials and lessons an educator can incorporate into their language arts lessons, as well as free teacher training, indoor recess videos and SEL-based puppet shows. This whole effort is all about assessing the need, asking ourselves what we could do, and stepping up to meet a very urgent challenge.”

During Covid, the disease burden on low-income communities has resulted in a compounding crisis for children, many of whom have lost family members, and are now dealing with grief, isolation, depression and anxiety. As the country emerges from the pandemic, the need for mental and emotional healing is great, and that is why The Kindness Campaign chose to focus its efforts specifically on Title 1 schools.

“This is exactly what we’re all about as a business,” says Amy Simmons, Founder and CEO of Amy’s Ice Creams. “The Kind Mural is not only beautiful, but impactful. We love local art, and we love lifting up organizations like The Kindness Campaign. We couldn’t be more honored to host this artwork at our South Congress location.”

The Kindness Campaign (TKC) is a solution, offering critical emotional health resources to an ongoing societal problem. Suicide is currently the second leading cause of death for teenagers, which is why TKC takes a
preventative and educational approach to help save lives, starting at age 3, and lasting into adulthood. Utilizing student-focused curriculum and programming, a suite of online resources, and workshops for parents and educators, TKC seeks to normalize emotional health, and offer practical tools to deepen these skills. Learn more at

Established in 1984, Amy’s Ice Creams was voted as the business that best embodies the heart and soul of Austin. Amy’s handcrafts small-batch super-premium ice cream, vegan flavors, non-dairy fruit ices, and home
to the world-famous Mexican Vanilla Ice Cream. With over 350 rotating specialty ice cream flavors, every visit is a new adventure for their over 1 million customers a year. Amy’s is homegrown in Austin with 13 locations
and has expanded to single locations in Houston and San Antonio, Texas. Amy’s operates catering and wholesale departments in all three cities as well as an integrated bakery, Baked By Amy’s in Austin. In 2020,
Amy’s introduced online ordering on its website and smartphone apps. Follow Amy’s on Instagram, Twitter, and Facebook (@amysicecreams). For more information or to begin a delivery or curbside order visit