About Us

The Kindness Campaign® was founded in 2015 by CEO Andra Liemandt after tragedy struck a dear friend’s family.

“I wanted to do something to make a change in the world,” says Andra.

Teaming up with teachers, creatives, and other passionate individuals, Andra founded The Kindness Campaign®, a nonprofit focused on teaching social-emotional learning skills in fun, engaging ways.

Meet Enoughie Buddy®

Enoughie Buddy® is the mascot of The Kindness Campaign®, and a beacon of hope for anyone who may doubt their self worth. Communicating emotions through antennae and spreading kindness across the world, Enoughie has a mission to let people know one important message: “You are enough”.

The TKC® Pillars

EMOTIONAL

AWARENESS

SELF

IMAGE

EMPATHY

COMMUNITY