Emotional health for every child.
The Kindness Campaign is a nonprofit that creates positive, accessible tools to build emotional health at home and in the classroom.
Kindness is in your hands.
Our signature Kind Kits teach emotional health the fun way! Open up a kit to meet Enoughie Buddy®, dive into our stories and activities, and learn our four core pillars: self-image, emotional awareness, empathy, and community.
- Get a Kind Kit for Home
- Donate Kind Kits to a School
- Order Kind Kits for Your Campus
What's Inside?
Stories + Journals
Customize your Kind Kit with coloring books, expressive stories, and interactive journals.
Enoughie Buddy®
Our plush doll, with a story of his own! Enoughie is blue, furry, adopted, and has special antennae to help him sense other people’s feelings.
Imagination
Explore the world of feelings and emotions with creativity and storytelling!
Wall Art
A colorful poster reminds children that all feelings are OK.
Sharing
Each Kind Kit can be customized to serve a whole family, or a whole classroom.
Digital Resources
Kindness doesn’t stop here! Explore our website for videos, coloring sheets, child-centered activities and more.
Build Your Kind Collection
We deliver kindness in every way, shape, and form.
Kind Company We Keep
With Gratitude to our Sponsors
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Community
2020 Kind Mural Partner
