“As we reflect upon the past year, I am filled with deep gratitude for the incredible impact we have made together through The Kindness Campaign®”

— Andra Liemandt, Founder & President

25% of children come into the school system having experienced some form of trauma by the age of 3.

37% of high school students reported they experienced poor mental health during the COVID-19 pandemic.

20% of high school students report serious thoughts of suicide and 9% report a suicide attempt.

These heartbreaking statistics drive us to create change.

Suicide is on the rise at an alarming rate, particularly among adolescents as the second-leading cause of death.
Social emotional learning (SEL) is an integral part of education and human development, and our children need this support today more than ever.
Research shows that an education that promotes SEL has positive impacts including academic performance, social and emotional skills, healthy relationships, and more.

If you or a friend or loved one is having suicidal thoughts, text or call 988 to reach The 988 Suicide & Crisis Lifeline.

Over 7,000 screens nationwide featured TKC’s® Public Service Announcement, produced by AMC Cares